Yes, we’re an advertising agency. Without all of the excess advertising/marketing mumbo jumbo.

And as the advertising industry is a-changing, so are we. Currently we have irons in a number of different creative fires in both the advertising and non-advertising worlds. We’re a midwestern company with global experience and pride ourselves on being responsive and simply getting the work done.

Key Players

Gerald Mortensen oversees the creative department at Flapjack Creative. His experience includes working as a creative director and copywriter on such clients as McDonald’s, Dell, Right Guard, LG and Tropicana. He worked for a number of “big agencies” in Chicago as well as a few years in New Zealand where he served as the Deputy Creative Director for DDB. Watch some of Gerald’s pre-FJC work on his YouTube Channel. Gerald has a B.A. in American Civilization with a concentration in Theatre and Film from Brown University.

Dan Shoman runs the business side of Flapjack Creative including Account Services, Production and Project Management. Prior to opening shop in Wisconsin, he spent ten years as General Manager of a third generation entertainment and production company in New York. Dan has a Bachelor Degree from Brown University and an MBA with a marketing concentration from Rutgers University.

Tom Michlig oversees all design and art direction at Flapjack Creative. A 1998 graduate of UW-Stout and a veteran of in-house and small agency environments, Tom was once told his lack of “big agency” experience is refreshing, because he hasn’t been spoiled by all the navel-gazing that regularly occurs in that environment. He couldn’t agree more.

Tera Madigan has joined Flapjack Creative as our Associate Art Director. After attending the U of M-Twin Cities, Tera came back to her roots in Madison, and became the in-house Interactive Associate Art Director at a large corporation, focusing on UX and Digital design. After working client side for 6 years, she decided to begin her agency life with us.


Contact us today and let’s get to work.