Our first campaign for a new client took on a very topical and seasonal tone, if you will. If there is a train running, people just looooove to hop on it. We thought “autumnal flavor” (Pumpkin Spice) would be a great way for a financial institution like CitizensFirst Credit Union to jump aboard that bandwagon, as it would cause people to look twice and it felt either unexpected or plain ridiculous. The client wanted breakthrough work. We believe we delivered.
As you’ll see below, the campaign has since evolved into “Puffy Coat” and “Winter Moodbump” loan promo executions. Each phase includes web, print, digital and radio which runs on Pandora.
Some radio spots: