Granite Peak – “Lose Yourself” outdoor

We recently began working with yet another new client who needed a “brand refresh.” Granite Peak Ski Area is a – if not thee – top notch winter destination in the Midwest. The strategy behind their campaign is “the luxury of a drive-to destination” right in your own backyard, as opposed to dealing with airports, rental cars and everything else that comes with having to travel for great skiing. Basically, you can get the best of the region at “Your Modern Midwest Mountain” at Rib Mountain State Park in Wisconsin. This outdoor is the first of a bunch of work for Granite Peak and will be appearing in Chicago, Minneapolis and Milwaukee.