ThedaCare Orthopedics Plus needed to raise brand awareness. They came to us and we created the “Life Is Plussed” campaign which resulted in a body of creative work over multiple mediums.
The campaign started with a series of teasers via both billboard and newspaper.
Those ads then evolved into the campaign.
After that the campaign began running throughout the region with different executions telling the story of how different people have had their lives “plussed” thanks to ThedaCare Orthopedics Plus. This was presented to the public via TV, Radio & Print.
These two spots ran as bookends in commercial breaks…watch and you’ll see what the strategy was behind that decision.